We Cannot Be All Things…
QuotesPublished June 3, 2007 at 11:41 pm No Comments
“[N]o company can succeed today by trying to be all things to all people. It must instead find the unique value that it alone can deliver to a chosen market.”
– Michael Treacy and Fred Wiersema, in The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
