How Can Phil Help?
As a marketing and strategy consultant, my aim is to help you find the best markets for your best products, and to help you connect with your customers in a way that makes you happiest. “Happiness” comes from profit, for sure. But it also comes in making sure that you’re selling the products that you most want to sell, and that you’re running your company in a way that suits your soul.
Despite the lofty talk of happiness and soul, my approach to marketing strategy focuses on the practical, useful, and targeted. First, we identify your real priorities. Then we work on whichever marketing, strategy, or management issues will make the biggest difference for your business. Here’s the lowdown on how I and my partners help our clients:
Marketing
“I can help you sell stuff at a profit.” That’s the short description of what I do.
To break it down a little better, here are the four ways I like to help you organize your opportunities and resource to “help you sell stuff” at a profit and with a smile.
Market research — customer and competitor analysis to answer the question “who buys what we want to sell?”
Business and Market strategy — to answer the question, “what mix of offerings and target clients is going to add up to a successful business?”
Marketing plan — for after we know who you want to serve, to answer the question “how do we get their attention?”
Sales and Marketing campaign — connecting with customers: online, in print, and by phone.
Executive Advising and Education
I’ve come to realize that most C-level executives in small and medium sized businesses often need a sounding board for themselves, and an organized teacher for helping their staff make good decisions about money. Thus, two more services to help:
The Outside AdvisorSM — Executive sounding board for business owners;executive training and coaching for C-level executives in person or via teleconference.
Bottom Line Decisions — custom executive education for independent business owners and rising executives at established corporations. Focused on critical decisionmaking around corporate finance, marketing decisions, and client and staff management — with high-ROI tools such as: cost-benefit analysis, cash flow NPV, decision trees, expected value calculations, stakeholder analysis, “what’s the penalty”, uncertainty tolerance, etc.
Does it sound like I can lend you a hand? Drop a line — let me know! phil [at] marsosudiro [dot] com.
